Programmatic advertising and real-time bidding are closely linked terms, but they are not the same. Programmatic advertising is a much larger concept and it covers Real-Time Bidding. In other words, real-time bidding is one of the types of programmatic advertising.
Looking for the right way to advertise your product or service? Not sure what type of ads will work for you? Then you are in the right place. Our guide will navigate you through the variety of ad types and help you select the best one for your specific purpose.